US EditionApple Records Strongest-Ever Year in India on iPhone Sales Surge
Apple's 9% market share in India reflects rising demand for premium smartphones as shipments hit 14 million, driven by wider availability and aspirational buyers, Counterpoint said.
- In 2025, Apple Inc. shipped about 14 million iPhones in India, lifting its market share to a record 9%.
- Tarun Pathak said the gains were driven by smartphone premiumization, with devices above ₹15,000 growing 15% and Apple expanding retail, including opening its fifth Apple Store in Noida last month.
- Despite Apple’s gains, Vivo led India’s market with a 23% share, while Apple remained outside the top three shipments, per Counterpoint Research.
- Average selling prices are forecast to rise 5% in 2026 after a 9% increase in 2025, while Counterpoint Research expects India’s smartphone market to slip about 2%, warning rising memory prices could squeeze the sub-�15,000 segment.
- Apple is sharpening its services pitch in India, complementing hardware gains as premiumization trend helps brands with stronger premium portfolios gain ground after launching Apple Creator Studio at �399 a month .
12 Articles
12 Articles
iPhone Sales Hit Record Year in India as Demand Surges Across Models
iPhone lineup reached a historic milestone in India as 2025 turned out to be the company’s strongest year yet in one of the world’s fastest-growing smartphone markets. After years of steadily increasing market share, iPhone sales in India accelerated in a dramatic way, driven by a combination of product demand, broader retail availability, localized pricing strategies, and strong interest in both premium and value-oriented iPhone models. This su…
Apple records 14Mn iPhone shipments in India in 2025, capturing 9% market share: Report
Smartphone sales in India showed little growth in 2025, but Apple continued to deliver strong, registering — yet again — its best year in the country thus far. The tech titan shipped around 14 million iPhones during the year, pushing its market share to a record 9% despite a largely flat market, reports TechCrunch. Overall smartphone shipments stayed around 152 million units, highlighting how Apple’s gains came largely at the expense of rivals r…
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