Apple Weighs $14 Billion Acquisition of Perplexity AI
- Apple executives have held early-stage internal talks about potentially acquiring AI startup Perplexity AI to boost their AI capabilities.
- These discussions followed Perplexity's rapid growth since its 2022 founding by ex-Google and OpenAI engineers and its recent $14 billion valuation.
- Apple’s services chief Eddy Cue testified earlier this year that they have been impressed by Perplexity and have started discussions to explore what they do.
- Acquiring Perplexity, which has over 15 million monthly users and a $20 subscription tier, could be Apple’s largest deal, surpassing its $3 billion Beats acquisition in 2014.
- The talks remain preliminary with no offer made, and Apple may partner instead, as competitive pressures and regulatory concerns threaten its $20 billion annual Google search deal.
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Coverage Details
Total News Sources78
Leaning Left7Leaning Right7Center10Last UpdatedBias Distribution42% Center
Bias Distribution
- 42% of the sources are Center
42% Center
L 29%
C 42%
R 29%
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