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Apple Just Announced a New Gadget that Could Be Key to Its AI Push

The 7-inch hub uses Siri AI and face recognition to personalize controls for smart locks, cameras and thermostats.

  • On Tuesday, Apple unveiled the HomeView, its first smart home hub, at the Welcome Home event in New York. Priced at $299, the device controls connected accessories while enabling Siri interactions.
  • Apple originally planned to launch the smart display in 2024 but delayed the project to prioritize a comprehensive Siri AI overhaul. The company finally launched that Siri update last month, clearing the way for HomeView's release.
  • Featuring a 7-inch Liquid Retina display, the hub uses an A18 chip for facial recognition and security. It includes a 12-megapixel FaceTime camera with Center Stage and a down-firing woofer to bolster audio performance.
  • Customers in the US, Canada, India, New Zealand, and the UK can preorder the device now for $299, with shipping beginning November 13. Integration with the Apple Home Collection includes thermostats developed with Schneider Electric.
  • Beyond controlling smart home devices, HomeView functions as a Matter controller and Thread Border Router to ensure broad compatibility. This launch marks Apple's direct challenge to existing smart displays like the Amazon Echo Show.
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71 Articles

Center

A screen for the bench or the wall, a new Apple TV, a renewed column and accessories made with partners: Apple wants to put the new Siri, with artificial intelligence, in the center of the house. But the main equipment will not be sold in Portugal or the rest of the European Union

·Paço de Arcos, Portugal
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Lean Left

This was long overdue: Apple now wants to conquer the smart home, presenting many new gadgets. But the heart of all this remains withheld from EU citizens.

·Hamburg, Germany
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The Globe & MailThe Globe & Mail
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Business TimesBusiness Times
Center

Apple unveils new smart home products, showcasing updated Siri AI

HomeView device starts at US$299, above rivals, and starts shipping next month

·Toronto, Canada
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cnet broke the news in San Francisco, United States on Tuesday, October 13, 2026.
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