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Apple Hires Ex-Google Executive to Head AI Marketing Amid Push to ...
Lilian Rincon will oversee marketing and product management for Apple’s AI platforms during a critical Siri update amid recent AI team restructuring, Apple said.
- Apple hired former Google vice president Lilian Rincon as vice president of product marketing for artificial intelligence, reporting to Apple marketing chief Greg Joswiak.
- Before joining Apple, Rincon spent nine years at Google, leading global product organizations for Google Shopping and Google Assistant, and previously worked at Microsoft and Skype.
- With iOS 27, Apple is overhauling Siri to compete with Android and Windows, though the company faces criticism for lagging in AI development and delays deploying Apple Intelligence Siri features.
- Amar Subramanya joined Apple in December as VP of AI reporting to Craig Federighi, following 16 years at Google and five months at Microsoft.
- John Giannandrea stepped down in December from his role as senior vice president for Machine Learning and AI Strategy, marking another leadership shift as Apple continues to overhaul its AI division.
14 Articles
14 Articles
Patience in Cupertino has run out. In a movement that has shaken the foundation of Silicon Valley, Apple’s Google AI executive tab to get ahead of its artificial intelligence marketing division. It’s a direct war statement to Google and OpenAI. Apple knows that it has the most powerful hardware on the market with its chips, but it lacks that winning narrative that convinces the user that its artificial intelligence is, indeed, superior to the co…
Former Google VP to lead Apple's AI product marketing
Apple has snatched up Lilian Rincon, a nearly decade-long Google veteran, as it continues to retool its Apple Intelligence team.Apple Intelligence continues to undergo changesBefore working at Apple, Rincon served as Vice President of Product Management at Google since 2024. However, before that she held various product management roles in the company since 2017.According to 9to5Mac, Rincon will lead product marketing and product management for …
Apple hires veteran Google VP to lead AI product marketing
Apple has hired Google VP Lilian Rincon as its new vice president of Product Marketing for AI, the company tells me. Apple says Rincon will lead product marketing and product management for its AI platforms, including Apple Intelligence and Siri. She will report directly to Greg Joswiak, Apple’s senior vice president of worldwide marketing. more…
Apple Brings On Google Shopping VP to Lead AI Marketing Push
Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping. At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak.
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