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Apple Expected To Raise iPhone Prices This Month Despite Tim Cook’s Tariff Win - Microsoft (NASDAQ:MSFT)

Apple plans to raise iPhone 17 prices due to $800 million tariff costs absorbed in Q2, despite supply chain shifts and U.S. investments mitigating some impacts, analysts say.

Summary by Benzinga
Apple Inc. (NASDAQ: AAPL) is expected to increase the prices of its new iPhones, despite CEO Tim Cook's successful handling of the tariff issue with the Trump administration.

9 Articles

Apple has successfully avoided a major blow to its business from President Donald Trump's tariff measures in recent months, but analysts say the iPhone 17 models to be unveiled in September could be priced higher.

Apple faces a possible rise in the price of iPhone 17 due to the effects of US-China trade tariffs. Although the company has made adjustments to its supply chain to mitigate the impact, the additional costs could be reflected in the final price of the device.

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Heise broke the news in Germany on Wednesday, September 3, 2025.
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