Apple has a new AI strategy for the iPhone, and it starts with admitting defeat

Apple AI Strategy shifts to App Store, search platform model

Apple AI strategy: Explore Apple's innovative AI strategy focusing on the App Store and search-like platforms, transforming user experiences. Updated for March

Apple to Open Siri to Rival AI Assistants

Apple is preparing a major shake-up of its virtual assistant, with plans to open Siri to competing AI services in its upcoming iOS 27 update. According to reports, the overhaul will allow third-party AI apps, including Google’s Gemini, Anthropic’s Claude and others, to plug directly into Siri via a new ‘Extensions’ system. The feature is expected to be unveiled at Apple’s Worldwide Developers Conference (WWDC) on June 8. Currently, Siri can hand…

Apple Centering AI Plans on App Store and Hardware

Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. That’s according to Bloomberg News’ Mark Gurman, who made his case Sunday (March 29) in his regular newsletter about Apple. Gurman contends that, unlike efforts to compete in places like music and TV, Apple has “effectively conceded the AI race” after getting caught off guard by ChatGPT and losing AI talent to rivals like Google, M…

Apple has a new AI strategy for the iPhone, and it starts with admitting defeat

The company is done trying to beat ChatGPT and Google at their own game.