Apple Executives Discuss WWDC and Delayed Siri Features in Interviews
- Apple demonstrated a generative AI-powered Siri prototype at WWDC 2024 but decided not to release it due to reliability issues.
- The delay arose after the Siri AI failed to meet quality standards outside scripted demos, raising concerns about user experience.
- Apple's strategy embraces integrating AI unobtrusively across its platforms, focusing on usefulness rather than flashy features.
- Senior executives emphasized their dedication to AI development over the long term, noting that releasing a product that failed to meet their high quality expectations would have been more regrettable.
- Apple has postponed the complete launch of its updated Siri assistant until 2026, demonstrating a careful and deliberate strategy toward AI development despite intense industry competition.
21 Articles
21 Articles


Siri, where's my AI? Clock ticks for Apple in tech race
Apple has revealed it will need more time to supercharge its voice assistant, Siri, with AI. (AP PHOTO) By Jennifer Dudley-Nicholson Hundreds of app developers swarmed Apple’s Cupertino campus this week, some pausing to snap selfies at the Worldwide Developers Conference signs before racing to score deck chairs in front of the event’s outdoor stage. But while enthusiasm rippled through the audience before the keynote, with smartphones and hands …
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Apple fumbled its personal AI debut, but the alternative was far worse
Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. A cooler-headed look at Apple’s troubled AI story Apple said at its WWDC developer conference Monday that the much-hyped Apple Intelligence features it announced at last year’s event are still not ready to ship—and likely won’t be until 2026. Now, the company is living wi…
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