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Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff
The company is shifting resources toward smart glasses as Vision Pro demand lags, with immersive video costs reaching several million dollars per episode, Bloomberg said.
- On Friday, August 21, 2026, Apple confirmed it is cutting more than 200 jobs, including roughly 100 positions from The Vision Pro organization and 100 from The Siri and software teams.
- These reductions follow reports that The Vision Pro gaming and immersive video teams are shrinking, while The Siri is undergoing a technical overhaul to integrate new AI-powered capabilities, necessitating a shift in expertise.
- Despite the current device costing $3,699, Apple has assured Employees that The Vision Pro will continue, with a new model potentially arriving as early as 2028.
- In the smart glasses market, European incumbents like EssilorLuxottica have established a presence with Meta's $299 glasses, prompting the company to shift focus toward this more accessible price point.
- Internally known as N50, the company is developing its first pair of smart glasses, with a potential unveiling at WWDC 2027 as it works to address privacy concerns regarding camera integration.
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Apple has decided to move forward with a wave of redundancies that directly affects hundreds of professionals linked to the development of Vision Pro and Siri's assistant. This measure is part of a broad reorganization to deal with...
·Lisboa, Portugal
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Apple’s Vision Pro Reckoning: Layoffs Signal Shift From Costly Headsets to AI Wearables
Apple just trimmed more than 200 jobs from teams tied to its ambitious but slow-selling Vision Pro headset and the Siri digital assistant. The moves come as the company redirects energy toward artificial intelligence features and lighter wearable devices. And the timing carries extra weight. They land days before John Ternus steps into the chief executive role on Sept. 1, succeeding Tim Cook. The cuts hit roughly 100 positions in the Vision Pro …
Coverage Details
Total News Sources39
Leaning Left6Leaning Right7Center6Last UpdatedBias Distribution37% Right
Bias Distribution
- 37% of the sources lean Right
37% Right
L 32%
C 31%
R 37%
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