Apple Cuts iPhone 18 Pro Orders over Weak Sales: Report
- Apple reduced component orders for its Pro and Pro Max handsets by at least 15% for October, according to Nikkei Asia, citing multiple people familiar with the matter.
- Tech companies are aggressively securing advanced chip-making capacity to power data centers, creating shortages and price increases that are expected to shrink smartphone and personal computer markets this year.
- The new Pro and Pro Max models retail at $1,199 and $1,299 respectively, representing a $100 increase from the previous generation's starting prices.
- Despite lower shipment volumes, Apple's revenue may remain stable because the new Pro models are priced 10 percent higher than their predecessors.
- Market demand for the new handsets has been weaker than last year's models, though one report claims Pro handsets outperformed their predecessors in China.
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Morgan Stanley backs up report that Apple cut iPhone 18 Pro component orders by at least 15%
CNBC's MacKenzie Sigalos reports on the bank’s own supply-chain checks corroborating the Nikkei report and why the unusually early production cuts are getting Wall Street’s attention.
The high price of the new iPhone 18 Pro is impacting sales and Apple has cut its production
The sharp rise in memory chips and price hikes have weakened consumer demand, Nikkei Asia reported.
Demand for the latest iPhones is weaker than expected, and the manufacturer is responding. Apple has ordered some suppliers to reduce production of components for the iPhone 18 Pro and 18 Pro Max models, according to Japanese website Nikkei Asia. It reduced October orders by at least 15 percent as price increases and memory chip prices weakened customer interest.
Apple Stock Falls on 15%+ iPhone 18 Pro Parts Order Cuts: Report
Apple (NASDAQ: AAPL) shares fell 2.53% to $331.80 in early Friday trading, threatening to end a three-session winning streak after reports the company reduced October component orders for its iPhone 18 Pro models by at least 15% amid weaker consumer demand and higher prices. According to Nikkei Asia, Apple instructed some suppliers to scale back component production for the newly launched iPhone 18 Pro and iPhone 18 Pro Max.Visit Website
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