Apple Captures 65% of Global Premium Smartphone Market
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The component crisis has favored Apple and Samsung in their premium mobile phones, they are the leaders in the global market
Apple Captures 65% of Global Premium Smartphone Market
Apple captured 65% of the global premium smartphone market in the first half of 2026, as the wider premium segment's share of overall smartphone sales climbed to a record 29%. That's according to Counterpoint Research's Handset Model Sales Tracker, which tracks smartphones with a wholesale average selling price of $600 or more. Apple's premium segment revenue grew 9% year-over-year in the first half of 2026, which Counterpoint attributed to stro…
Apple continues to dominate premium smartphone market share in 2026
For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share.iPhone demand increases Apple's premium market shareApple ships 23% of all smartphones sold globally and captures 49% of all profit. It's a behemoth on its own, but when accounting for smartphones in the $600 plus range, it's the clear leader in market share.Acco…
Apple still commands 65% of premium market—OPPO's 69% surge shows rivals closing in
Counterpoint Research says competition from HUAWEI, Xiaomi, OPPO, and vivo in China is eroding Apple's lead.File photo: iPhone 17 Pro Series, Find X9 UltraApple's lead narrows in ChinaImage from Counterpoint ResearchApple's share of the global premium smartphone segment fell to 65 percent in the first half of 2026, down from 74 percent in the first half of 2022.According to Counterpoint Research's Handset Model Sales Tracker, the decline came ev…
Apple captured 65% of the world premium smartphone market in the first half of 2026, with a growth of 29% following figures provided by Counterpoint Research. In these numbers, device sales are measured at an average wholesale price of US$600.- Revenues [...] The post Apple leads global premium phone market followed by far by Samsung, Oppo and Vivo first appeared on TransMedia.
Apple (NASDAQ:AAPL), Samsung (KRX:005930) high-end smartphones make up an estimated 24% of global units
NEW YORK, August 9, 2026, 10:01 EDT According to Counterpoint's initial tracker, phones priced over $600 accounted for a record 29% of global unit sales. Apple and Samsung accounted for 84% of premium sales, suggesting a 24.36% presence in the global premium-only market. About 85% of the yearly increase in that footprint was driven by…
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