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Apple CEO Tim Cook says his late predecessor Steve Jobs gave him this unusual advice when he handed over the reins: ‘Never ask what I would do’

Summary by Fortune
Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $3.83 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

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Fortune broke the news in New York, United States on Wednesday, March 11, 2026.
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