Surprise! Worldwide Smartphone Market Grows 2.6% in Q3 — and Apple and Samsung Are the Big Winners

Apple & Samsung marketshare identical, flagships lead smartphone rebound

Smartphone shipments reached 322.7 million units in total across the third calendar quarter of 2025, with Apple and Samsung leading the way and neck-and-neck in overall marketshare.iPhone AirManufacturers shipped 322.7 million units between July and September 2025, according to new data from the International Data Corporation. The market recovered after a slow first half of the year.Strong Trade-in deals and new features helped drive the rebound…

Surprise! Worldwide smartphone market grows 2.6% in Q3 — and Apple and Samsung are the big winners

iPhone 17 and Galaxy Z Fold 7 seem to have fuelled a bump in smartphone sales during Q3 — here's what the data says

iPhone 17 Preorders Spike and Overall Phone Sales Aren’t Slowing Down

Despite tariffs and market uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025, compared to the same time last year.

Apple and Samsung lead smartphone market revival

Global smartphone shipments are being fuelled by strong consumer demand for premium and AI-enabled devices.