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Apple And Google Accelerate The Collapse Of Open Web – What’s Next?
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Apple And Google Accelerate The Collapse Of Open Web – What’s Next?
The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin. As reported by Bloomberg, Apple is expected to unveil a new AI search product or capability. Much like Google’s Gemini-powered results, this move signals a rapid shift away from traditional, link-based discovery and toward AI-delivered answers – leaving behind the ecosystem of clicks, referrals, and …
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