Apple Tiptoes with Modest AI Updates While Rivals Race Ahead
- On Monday, Apple introduced incremental updates to its Apple Intelligence features during its yearly developer event held in Cupertino, Calif.
- The event followed pressure on Apple to show AI progress but offered practical features instead of major breakthroughs, with no update on personalized Siri.
- Apple unveiled new features including Call Screening that auto-answers unknown calls and Visual Intelligence enhancements linking photos to shopping apps alongside a new OS design called Liquid Glass.
- Apple shares fell 1.2 percent on Monday, with analyst Dan Ives calling the event “overall a yawner” reflecting investor disappointment amid the company’s cautious AI approach.
- The modest AI updates suggest Apple aims to meet quality standards and avoid fan backlash, while still trailing rivals like OpenAI and Google in the AI race.
15 Articles
15 Articles
Apple presented new AI features at its developer conference, but the big Siri revolution is still waiting for you. Does Apple have a chance in the AI race with ChatGPT, Google & Co? By Angela Göpfert.

Siri, has Apple lost its mojo? Tech giant is left behind in AI race
The phone maker needed to show shareholders and customers it was making up ground in artificial intelligence against its competitors. That didn’t happen.
Apple tiptoes with modest AI updates while rivals race ahead
On Monday, Apple announced a series of incremental Apple Intelligence updates at its annual Worldwide Developers Conference, focusing on practical features like live phone call translation and visual search rather than the ambitious race for AI breakthroughs that rivals have been promoting. Notably absent was any concrete update on the much-needed "more personalized" Siri that Apple first announced at last year's WWDC but has yet to demo publicl…
Apple admits to delays in Siri AI overhaul at lackluster WWDC presentation: ‘Overall a yawner’
Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook’s company is struggling to meet investors’ demand for progress on the key technology.
Some innovations were a bit short at the keynote, but Apple users will appreciate them.
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