Aki Imposed a Fine of Three Million Euros on the Administrator of Apotheka's Customer Data

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The Data Protection Inspectorate imposed a fine of three million euros on Allium UPI OÜ, the company that manages the Apotheka loyalty program, on Friday for failing to protect customer data and using insufficient security measures. The company's reckless attitude towards its customers' data put the privacy of more than 750,000 people, including children and other vulnerable groups, at risk.

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The Data Protection Inspectorate has fined Allium UPI OÜ, the administrator of the Apotheka customer program, three million euros, for failing to protect customer data. However, the company considers the decision unfair and vows to challenge it in court.