Retailers in Asia-Pacific Invest in Loyalty Tools to Retain Customers

Retailers in Asia-Pacific invest in loyalty tools to retain customers

New Delhi: Four in five Asia-Pacific (APAC) retailers express confidence in executing their customer engagement strategies over the coming year, despite economic headwinds, according to new findings from Twilio’s survey conducted at the National Retail Federation’s 2025 Retail’s Big Show Asia Pacific. The research, conducted with 288 APAC retail professionals, reveals that while sentiment remains largely positive, customer loyalty is increasingl…

APAC retailers stay confident, prioritise loyalty amid challenges

A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.