ANZ NZ appoints MBM as new media agency; ends long-standing partnership with PHD + Omnicom
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MBM appointed media agency partner for ANZ NZ
ANZ New Zealand has selected MBM, part of the Publicis Group, as its new media agency partner in New Zealand. The decision follows a review of ANZ NZ’s long-standing partnership with PHD and Omnicom Group. Five agencies took part in the review and were evaluated against a detailed brief encompassing media strategy, technology capability and marketing effectiveness. Support its strategic priorities Astrud Burgess, ANZ NZ chief marketing officer, …
ANZ NZ appoints MBM as new media agency; ends long-standing partnership with PHD + Omnicom
Following a comprehensive request for proposal process announced last year, ANZ New Zealand (ANZ NZ) has selected MBM, part of the Publicis Group, as its new media agency partner in New Zealand. The decision follows a review of ANZ NZ’s long-standing partnership with PHD and Omnicom Group. Five agencies took part in the review and were evaluated against a detailed brief encompassing media strategy, technology capability and marketing effectivene…
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