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Novo Escalates Legal Fight with Lilly; J&J Reinforces ‘Dominance’ in Multiple Myeloma

Summary by biopharmadive.com
Novo is seeking an injunction that would halt allegedly “misleading” obesity drug ads. Elsewhere, the FDA began reviewing a highly anticipated medicine and a veteran investor landed at an AI startup.

3 Articles

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Center

Anti-Obesity Drugs: the Battle Between Novo Nordisk and Eli Lilly Turns Into a Legal Confrontation

Novo Nordisk has just added a new target to Eli Lilly's advertising campaign: a federal judge in New Jersey. The Danish group, maker of Wegovy and Ozempic, is suing its competitor for false advertising and unfair competition. On Friday, July 24, it filed for a temporary injunction to have the ads targeting Eli Lilly removed immediately.

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biopharmadive.combiopharmadive.com
Center

Novo escalates legal fight with Lilly; J&J reinforces ‘dominance’ in multiple myeloma

Novo is seeking an injunction that would halt allegedly “misleading” obesity drug ads. Elsewhere, the FDA began reviewing a highly anticipated medicine and a veteran investor landed at an AI startup.

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endpoints.newsendpoints.news

Novo asks court to block Lilly ads; Merck strikes HIV PrEP deal

Plus news about Abbvie and Genmab, Johnson & Johnson and Mannkind. Novo urges court to block Lilly’s GLP-1 ads: Novo Nordisk asked a New Jersey federal court on Friday to temporarily block what it claims ...

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biopharmadive.com broke the news on Friday, July 24, 2026.
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