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Anthropic Pinky-Promises It Won't Add Ads to Claude
Anthropic will rely on enterprise contracts and subscriptions for revenue while competitors like OpenAI test ads, following $1.4 trillion infrastructure spending in 2025.
- On Wednesday, Anthropic announced Claude will remain ad-free in a blog post, pledging no ads or sponsored links and unveiling a Super Bowl campaign to promote this decision.
- Anthropic says it will rely on enterprise contracts and paid subscriptions to fund Claude, arguing ads would feel incongruous and undermine its helpfulness.
- It will promote that stance with a 60-second pre-game ad featuring a man asking for help communicating with his mother and a 30-second in-game ad costing more than $8 million.
- Forgoing ads could mean Anthropic misses a lucrative revenue stream even as it secures a new $10 billion funding deal, contrasting OpenAI's recent move toward ad-supported ChatGPT.
- Iesha White, director of intelligence for Check My Ads, who criticized Anthropic's decision, warned that `This data- including people's deepest thoughts, hopes, and fears- is then packaged to sell ads to the highest bidders`; Anthropic said it would be transparent if it revisits this approach.
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Anthropic published a series of advertisements mocking the OpenAI strategy, which defends the idea of showing advertising to users of the platform
·Buenos Aires, Argentina
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Anthropic CEO Dario Amodei Bets Ad-Free A.I. Will Win the Trust War
Dario Amodei is done playing nice. The Anthropic CEO, who has spent much of the past five years positioning his company as the safety-conscious alternative to OpenAI, is spending millions on a Super Bowl campaign taking direct aim at OpenAI’s decision to introduce advertising into ChatGPT. In a pointed jab at the direction Silicon Valley’s biggest players are heading, the spots—a 60-second pregame ad and a 30-second in-game version—parody what h…
·New York, United States
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Coverage Details
Total News Sources18
Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
12%
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