Anta Sports Officially Becomes Largest Puma Shareholder
The 29.06% purchase, worth €1.5 billion, gives Anta a larger role as Puma continues its turnaround efforts.
- On Wednesday, ANTA Sports Products Limited completed its acquisition of a 29.06% stake in PUMA SE from Artémis SAS for EUR 1,505.5 million, or about $1.8 billion, establishing ANTA as the German sportswear company's largest shareholder.
- This investment advances ANTA Sports' "single-focus, multi-brand, globalization" strategy, leveraging multi-brand management experience to support PUMA's global growth while respecting the company's independent governance and brand autonomy.
- Arthur Hoeld, CEO of PUMA SE, welcomed ANTA as the largest shareholder, calling the commitment a "strong vote of confidence" in management strategy and expressing optimism about becoming a "top 3 global sports brand."
- In a press statement issued Wednesday, ANTA confirmed it will seek "adequate representation" on PUMA's supervisory board while clarifying it currently has no plans to make a takeover offer for the company.
- The acquisition occurs as PUMA navigates persistent turnaround efforts following a 9.7% decline in second-quarter revenues to 1.69 billion euros, alongside recent leadership exits including Tara McRae and Matthias Baeumer.
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In a statement published on its official website, the Chinese company stated that the investment reinforces the international presence, scope and competitiveness of the Anta group in the sports goods market.
How Puma fits into Chinese sportswear maker Anta’s plan to unlock global growth
China’s biggest sportswear maker, Anta Sports, has strengthened its challenge to global rivals such as Nike and Adidas by becoming the largest shareholder in Puma, the German brand recognised worldwide for its sports and casual footwear. The Hong Kong-listed company completed the acquisition of a 29.06 per cent stake in Puma from Artemis, the investment vehicle of France’s Pinault family, in an all-cash deal valued at €1.51 billion (US$1.7 billi…
The sporting goods manufacturer Puma has fallen back in recent years. Most recently there was a fat minus in the balance sheet. The Chinese competitor Anta is now very much joining the Herzogenaurachern. In addition to many warm words, however, there are also clear announcements.
The competitor Anta has taken over a stock package from France. The Chinese company plays a high role in the ranking of the world's largest sporting goods manufacturers themselves.
saarbruecker-zeitung.de
The competitor Anta has taken over a stock package from France. The Chinese company plays a high role in the ranking of the world's largest sporting goods manufacturers themselves.
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