Peacock Raising Prices Across All Subscription Plans
Peacock said the higher rates will help it stay competitive and expand content as the streaming service posts its fourth price increase in four years.
- On Tuesday, August 18, 2026, NBCUniversal raised prices for all Peacock subscription plans, with Peacock Select increasing to $8.99 monthly and Peacock Premium Plus to $19.99, marking the platform's fourth price hike in four years.
- Following similar moves by Netflix and HBO Max, this adjustment continues a trend of rising costs across the 2026 streaming industry as Peacock aims to remain competitive in the marketplace.
- New subscribers face the higher rates immediately, while existing customers will see changes applied on their next billing date on or after September 17, with promotional pricing remaining valid until current offers expire.
- Reaching 48 million subscribers, Peacock recently achieved its first-ever profitable quarter in late July, and the company announced 'Peacock Membership Awards' offering discounts on NBC products and partner services including Instacart.
- The streamer is expanding offerings with an AI-powered 'Bravoverse' feed and recently launched two mystery games from Wolf Games, while a 2027 partnership will bundle Peacock Premium with YouTube Premium for U.S. subscribers.
23 Articles
23 Articles
Peacock Hikes Prices Across All Subscription Plans
NBCUniversal streamer Peacock is raising the price of all its monthly and annual plans effective August 18 for new and returning subscribers “These price changes,” the service said on its website, “allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres. […]
Peacock Hikes Prices Again Ahead Of WWE SNME Return
Peacock, the streaming platform owned by NBCUniversal, is once again raising its subscription prices, and this marks the fourth hike in just four years. According to a report from Variety, the new pricing structure kicks in today for anyone signing up as a new customer. At the same time, existing subscribers will see the change hit their accounts starting September 17. Under this update, the Peacock Premium plan with ads climbs from $10.99 a mon…
Peacock Raises Prices for the Fourth Time in Four Years as YouTube Premium Partnership Approaches
Peacock prices are going up once again.Starting August 18, new or returning subscribers will be subjected to raised prices, and on September 17, current subscribers' rates will increase. The new prices are as follows: Peacock Premium (which includes ads) will be $12.99/month (previously $10.99). Peacock Premium Plus will be $19.99/month (previously $16.99). Peacock Select tier, the cheapest but most restricted Peacock tier, will be $8.99/month (…
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