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ANIMAL partners with Smarties, releasing 3 collaborative products
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ANIMAL partners with Smarties, releasing 3 collaborative products
ANIMAL, with its parent company, Universal Nutrition, in New Brunswick, announced its partnership with Union-based Smarties, unveiling three new flavor-forward performance products. The partnership pairs Smarties’ nostalgia and flavors with ANIMAL’s industry-leading formulation standards. The collaboration is a singular mashup in the strength category. “This moment is bigger than a SKU,” said Jad Khairallah, co-CEO at Universal Nutrition. “This …
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