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Anatomy of a logo: IBM by Paul Rand
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Anatomy of a logo: IBM by Paul Rand
Nothing embodies the calm authority of American industry like Paul Rand’s logo for IBM. Designed in 1956, at a time when International Business Machines was still using vacuum tubes in its vast room-filling computers, it remains in use, continuing to give the massive company a lustre of quiet, competent efficiency and no-nonsense directness. It is the anti-Apple, in other words.Rand – who had already effectively re-branded himself from Peretz Ro…
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