US Back-to-School Bargain Hunt Starts Early as Higher Bills Pressure Families
Families are shopping earlier as retailers compete for budget-conscious parents, with PwC saying average back-to-school spending will reach $922 this year.
- American families are starting back-to-school shopping earlier this year as Amazon, Walmart, Target, and Best Buy launch promotions to capture budget-conscious consumers facing higher everyday costs and pricier school supplies.
- Families expect to spend about $922 on average this year, roughly 47% more than in 2025, as inflation linked to the Iran war pressures household budgets and drives parents to seek aggressive discounts.
- Vermont parent Julie Kelley said she is choosing wisely to manage costs, noting, "With the kind of higher gas prices and higher food prices, I am definitely more aware of how I am going to spend my money."
- About 61% of households plan to let children add products to online carts after discovering them on TikTok and Instagram, while PwC expects in-store shopping to fall to about 70% this year.
- Jeffrey Degner, a research fellow at the American Institute for Economic Research, said retailers will target lower margins in August and September, stating, "That's the time then for retailers to make a value play on the less trendy items.
37 Articles
37 Articles
Analysis-US back-to-school bargain hunt starts early as higher bills pressure families
By Juveria Tabassum July 6 (Reuters) - American families are diving into back-to-school deals earlier than ever this year, snapping up discounts on backpacks, electronics and other school essentials even as higher food and gas prices leave many feeling...
American families are taking advantage of back-to-school offers earlier than ever this year, taking advantage of discounts on backpacks, electronics, and other essential school supplies, even when higher food and gasoline prices make many feel pressured.
According to a Reuters report on Monday (July 6), major retailers such as Amazon, Walmart, Target, and Best Buy have recently launched back-to-school promotions earlier than in previous years, combining the usual summer sales season with the early autumn back-to-school shopping season.
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