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ANALYSIS Does digital instore media really move the needle? - InternetRetailing
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ANALYSIS Does digital instore media really move the needle? - InternetRetailing
New peer-reviewed paper from Journal of Marketing shows how Instore Digital Retail Media improves the bottom line for brands and retailers The digitisation of physical retail spaces is increasingly common as retailers rollout digital screens across instore locations and sell the inventory as part of their Retail Media Network proposition. Instore screens could be a lucrative new media channel for stores, but, from an advertiser perspective, the …
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