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ANALYSIS Digital retail media is the fusion of commercial and marketing - InternetRetailing
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ANALYSIS Digital retail media is the fusion of commercial and marketing - InternetRetailing
One of my theses since day one of working in Retail Media has been how Retail Media fundamentally transforms how consumer brands do business with their retail partners. I’ve long joked that the “Fab Four” of marketing aren’t The Beatles, they’re brand, trade, shopper and digital teams – each drumming to their own beat. Who are the ‘fab four’? Brand marketing Trade marketing Shopper marketing Digital marketing Each of these teams operate separa…
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