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Urologist Piet Hoebeke on Deepfake Videos Using His Voice: "This Is Simply Identity Abuse"

Summary by Vrt
Urologist Piet Hoebeke of UZ Ghent is outraged that his voice and appearance are being misused in deepfake videos to sell a dietary supplement for prostate problems. The videos were created using AI technology and mimic his voice so closely that it seems almost real. Hoebeke is filing a complaint with the police.

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Center

Urologist Piet Hoebeke of UZ Ghent is outraged that his voice and appearance are being misused in deepfake videos to sell a dietary supplement for prostate problems. The videos were created using AI technology and mimic his voice so closely that it seems almost real. Hoebeke is filing a complaint with the police.

·Brussels, Belgium
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UZ Ghent warns of AI-generated deepfake videos in which hospital doctors appear to... medicines and health products

·Antwerp, Belgium
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De Morgen broke the news in Antwerp, Belgium on Wednesday, August 19, 2026.
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