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An expert says you should ‘soft-launch’ New Year’s resolutions in November

Behavioral expert Professor Gardner says starting resolutions gradually in November or December builds confidence and reduces January struggles, with 53% of Brits agreeing, survey finds.

  • Ahead of January 1st, Professor Benjamin Gardner advised soft-launching resolutions in November or December to build confidence, while OnePoll found 53 per cent said early starts help stick to goals.
  • Because New Year's Eve is a major celebration, the public pressured by social expectations often commit to changes they don't want, making abrupt shifts on New Year's Day harder.
  • Survey data show 43% of adults deviate from New Year's goals within a month, often due to lack of motivation, while among Brits the top resolutions include eating healthier.
  • Soft-Launching therefore lets people attempting behaviour change test new habits and build confidence before January, helping prevent the 'all-or-nothing' mentality and reducing pressure.
  • Pre-Christmas wind-down offers mental space for realistic change, and small steps like a digital detox are cited as suitable habits to try in November or December, according to Gardner.
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An expert says you should ‘soft-launch’ New Year’s resolutions in November

A behavioural change expert says Brits should ‘soft-launch’ their New Year’s resolutions earlier, such as in November or December, to have the best chance of succeeding in January.

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72point.com broke the news in on Wednesday, November 19, 2025.
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