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An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
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An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms. “The dynamic has flipped,” she says. “Retail used to validate brands and create demand, but ... The post An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion …
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