Ansol Agency From producer to consumer, without intermediaries. That was the founding motto of Amul, the largest dairy cooperative in the world. In 1946, a group of producers from Anand, in the Gujarat region, on the west coast of India, sought ways out of the exploitation exercised by intermediaries. Expensive product for the consumer and little silver for the producer, with the intermediaries as beneficiaries. That scheme – which is currently …
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Ansol Agency From producer to consumer, without intermediaries. That was the founding motto of Amul, the largest dairy cooperative in the world. In 1946, a group of producers from Anand, in the Gujarat region, on the west coast of India, sought ways out of the exploitation exercised by intermediaries. Expensive product for the consumer and little silver for the producer, with the intermediaries as beneficiaries. That scheme – which is currently …