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Amex cites sponsorship strategy for Gen Z credit card surge
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Amex cites sponsorship strategy for Gen Z credit card surge
The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive in sport and music sponsorship. American Express recently expanded into Formula 1, and will beg…
·London, United Kingdom
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