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Published 11 days ago • loading... • Updated 11 days ago
Americans are spending billions on wine trips, and 2026’s most surprising vineyards are nowhere near Napa
Americans are spending billions on wine travel, with 74 million visits and $14.13 billion in tourism spending annually in U.S. wine country, increasingly exploring regions beyond traditional valleys like Napa and Sonoma.
Georgia, located in the Caucasus, claims to be the origin of winemaking and is emerging as a notable wine travel destination.
The first Global Wine Tourism Report in 2025 found that tourism contributes about 25% of total winery revenue, based on data from wineries globally.
Travelers are increasingly choosing colder and less known wine regions in the United States and exploring countries not previously recognized as wine destinations.