US Edition
'Swift Home': Bedding Firm Abandons Trademark Bid After Taylor Swift Appeal
Cathay Home withdrew its trademark bid for 'Swift Home' after Taylor Swift's team argued the branding mimicked her trademarked cursive style and could confuse consumers.
9 Articles
9 Articles
A sleeper product company rejected the application for registration of the U.S. federal brand “Swift Home”, following the opposition made by Taylor Swift artist, told Reuters the company’s lawyer.
Taylor Swift Is Opposing 'Swift Home' Bedding Brand For a Reason
Photo Credit: XNY/Star Max/GC Images via Getty Images Taylor Swift appeals against the use of the “Swift Home” bedding brand name. Bedding company Cathay Home filed the trademark. The pop star has requested that the Patent and Trademark Office reject the mark. She believes the brand name is misleading and might make fans believe she is endorsing the brand. Taylor Swift is opposing bedding brand Taylor Swift is opposing the use of the bedding bra…
Following Taylor Swift's objection to the trademark bearing her name, the trademark application for "Swift Home" has been withdrawn.
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
