US Edition
American Eagle responds to online criticism following Sydney Sweeney campaign
UNITED STATES, AUG 1 – American Eagle's campaign featuring Sydney Sweeney sparked debate over racial and eugenics implications while raising funds for domestic violence support, with 70% customer approval reported.
- American Eagle released a denim campaign featuring Sydney Sweeney on July 23, using the slogan 'Sydney Sweeney Has Great Jeans.'
- The campaign triggered backlash due to the pun on 'jeans' and 'genes,' which some critics linked to white supremacy and eugenics.
- American Eagle defended the campaign as wordplay focused solely on jeans and affirmed ongoing support for Sweeney and the ad.
- The campaign caused an 18% stock jump and sparked wide online debate, including 181 Fox News mentions and millions of social media views.
- The controversy highlighted polarization around cancel culture, with supporters praising AE's stance and critics accusing a hidden ideological motive.
87 Articles
87 Articles
American Eagle's commercial with Sydney Sweeney continues to accentuate the divide between progressives and conservatives in the United States. And above all, a controversial slogan, such as the... The article Criticized for its "anti-woke" ad, the American Eagle brand refuses to apologize and climbs on the stock market has appeared first on Current Values.
A denim ad praises the blue eyes and »good genes« of actress Sydney Sweeney. Is that racism? Even Vice President JD Vance has now commented on the dispute over the clip, the label itself is stupid.
American Eagle responds to controversy over Sydney Sweeney's "great jeans" campaign
American Eagle has responded to the backlash surrounding its viral Sydney Sweeney campaign. READ MORE: Sydney Sweeney doesn’t get why you’re obsessed with her: “I’m just being me” The Euphoria star’s role in the new ad campaign – which declares “Sydney Sweeney has great jeans” – triggered massive debate online, with many quick to criticise the implication of the wordplay behind “great jeans” versus “great genes”. With the ensuing controversy ha…
What is American Eagle really selling?
American Eagle’s new campaign with Sydney Sweeney has sparked plenty of debate — mostly focused on its “genes/jeans” wordplay and whether it sends racially coded messages. But in all this noise, one of the most obvious elements is being completely overlooked: This campaign is selling Sweeney’s body. It’s no secret that Sweeney’s figure has been […]
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