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American Eagle rebalances marketing toward performance as sales slide

Summary by marketingdive.com
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

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American Eagle rebalances marketing toward performance as sales slide

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

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marketingdive.com broke the news on Friday, May 29, 2026.
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