US Edition
American Eagle rallies again after launching second Sydney Sweeney campaign
- American Eagle launched a second ad campaign featuring Sydney Sweeney modeling denim shorts following a successful jeans campaign in 2025.
- The initial campaign with Sydney Sweeney faced accusations of racism but American Eagle defended it as a celebration of confidence in wearing jeans.
- The first campaign resulted in a 22% stock increase and sold out most featured items, gaining new customers across every U.S. county, according to Chief Marketing Officer Craig Brommers.
- Craig Brommers stated that the new campaign aims to generate curiosity and continue the brand's growth, highlighting both the noise and facts around the advertising.
17 Articles
17 Articles
A little over a year ago, actress Sydney Sweeney was caught up in a racist controversy after starring in a campaign for the American Eagle cowboy brand. A controversy that arose out of statements in which the actress of ' Euphoria' stated: "The genes are transmitted from parents to children and often determine traits such as hair color, personality and even the color of the eyes... My jeans are blue." A play of words that put it in the media spo…
Sydney Sweeney Returns To Scandalous Ad Amid 'Euphoria' Backlash
Xavier Collin/Image Press Agency / MEGA Sydney Sweeney may be a pro at getting the public rattled with her actions. The actress caused quite a stir last year when she partnered with American Eagle for a jean ad that sparked racism and white supremacy theories. Months after the controversial ad, Sydney Sweeney returned for another campaign with the clothing brand. However, her comeback has been marred by another scandal, a shocking scene from “Eu…
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