Most Americans Support Corporate LGBTQ+ Pride Efforts Despite Pull-Back by Major Brands: Report

Most Americans support corporate LGBTQ+ Pride efforts despite pull-back by major brands: report

As some companies scale back their public LGBTQ+ engagement under political pressure, a new GLAAD-Ipsos survey released Thursday paints a far more supportive picture of American consumer sentiment. According to the data, 70 percent of Americans say that knowing a company offers LGBTQ+ Pride merchandise either positively affects or does not impact their purchasing decisions. An even greater share—71 percent—believe companies should be free to sup…

American Consumers Support Corporate Pride Engagement

How do most American consumers feel about companies participating in LGBTQ Pride month? We asked! Today GLAAD released results of a survey conducted by Ipsos using the probability-based KnowledgePanel that examined consumer sentiment regarding corporate engagement with LGBTQ communities and Pride Month. The survey also sought consumer opinion on core corporate values and on chief [...] The post American Consumers Support Corporate Pride Engageme…