Major Movie Theater Chain Announces It'll Be Adding More Commercials Before Movies

AMC theaters to play longer ads in lieu of more-expensive tickets

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing.The cinema chain is joining major competitors in running even more commercials starting in July under a new partnership with cinema advertising company National CineMedia, USA Today reported.

Brace yourself for more ads before movies at AMC theaters, reports say

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

COMING SOON: More ads on screens at AMC theaters

AMC customers will experience more advertisements before the feature presentation as the theater chain strikes a deal with National Cinemedia. This move aims to boost revenue without raising ticket prices.

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AMC to start showing pre-movie commercials, making wait times even longer for moviegoers

The Investment Company Institute says President Donald Trump’s tax bill impacts most foreign investments in U.S. stocks, according to documents seen by CNBC. In the letter, the ICI also suggests that the U.S. fund management industry would be “collateral damage” due to the impact of Section 899. Fund managers say investors in Europe who are focused on dividend-distributing U.S. companies would be “thinking quite carefully” about their holdings. …

AMC Theatres to run additional commercial before movies, reports say

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.