US Edition
AMC Issues Major Warning to Moviegoers About Movie Start Times
- Starting July 1, AMC Theatres will delay movie starts by 25–30 minutes due to expanded ads in partnership with National CineMedia.
- Facing mounting losses, AMC Theatres reversed its 2019 anti-ad stance due to its worst first-quarter earnings since 1996, driven by ongoing industry financial headwinds.
- AMC's preshow spans 25–30 minutes, including up to five minutes of ads after start and 30–60 second Platinum Spots with brands like Jeep, Google, and e.l.f.
- The AMC Theatres website now warns of 25–30 minute movie delays, with some patrons valuing the clarity to skip ads, reflecting mixed customer reactions.
- Under the extended partnership, AMC aims to boost advertising revenue and stabilize ticket prices through a deal with National CineMedia running until 2042.
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AMC says movies now start up to 30 minutes after showtime
AMC Theaters is giving moviegoers a more transparent heads-up that your film might not start until half an hour after the listed showtime. The chain recently updated its website to reflect that “movies start 25 to 30 minutes after showtime,” aiming to reduce frustration for customers who don’t want to sit through a growing number of ads. More ads coming to AMC screens This change comes as AMC strikes a new deal with National CineMedia (NCM), a l…
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Leaning Left6Leaning Right2Center6Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
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