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Amazon's 'About You' AI Tells Shoppers They Have 'Flat Buttocks' or a Husband with 'Skinny Legs'

Amazon’s AI-generated shopper summaries can infer personal habits and preferences with striking detail, raising fresh questions about how the company uses customer data.

Summary by thecooldown.com
Amazon shoppers are finding that the company's new AI profile feature can be oddly specific and unexpectedly personal.
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A new trend is making people aware of how much data tech companies have about them and how they use it. Amazon's "About You" feature—an AI-generated summary of your shopping preferences—has been circulating online recently. Amazon's level of detail has been shocking for many: from "has a flat butt" to "uses phone in the shower to read books on her Kindle."

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BizToc broke the news on Thursday, October 8, 2026.
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