Amazon US Prime sign-ups slow despite expanded promotion, data shows

Amazon doubled its Prime Day event - but US customers aren’t buying in to the service

Total sign-ups fell approximately 116,000 short of last year's sign-ups, and 106,000 below Amazon's target goal for the year

Amazon Prime sign-ups reportedly lagged in U.S. leading up to annual sales event

Prime sign-ups reportedly dropped about 2% before and during Prime Day compared to the same time frame last year

Amazon lures in fewer new members during Prime Day event - Reuters (AMZN:NASDAQ)

Amazon Prime Day saw record $24.1B sales but fewer new sign-ups than last year.

Amazon US Prime sign-ups slow despite expanded promotion, data shows

Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark.

Exclusive-Amazon US Prime sign-ups slow despite expanded promotion, data shows

SAN FRANCISCO -Amazon doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event. But by one critical metric, it missed the mark. ... -September 02, 2025 at 06:15 am EDT MarketScreener