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UK secures action from Amazon to tackle fake reviews

Amazon agreed to tackle fake reviews on its UK site following a Competition and Markets Authority investigation announced in June 2025.
The agreement followed concerns that Amazon was not adequately detecting or removing fake reviews, including misuse called catalogue abuse where reviews are wrongly transferred between products.
Amazon committed to strengthening its review monitoring system by combining AI technology with expert investigators, successfully preventing hundreds of millions of fraudulent reviews last year, and enforcing strict penalties such as banning offenders from selling products or posting reviews.
According to the head of the CMA, approximately 90% of shoppers rely on online reviews, which influence around £23 billion in spending each year, and recent measures aim to protect consumers by quickly addressing fraudulent reviews.
The new measures comply with recent UK laws holding retailers liable for fake reviews and may lead to further CMA action if Amazon does not enforce real changes.

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Associated Press News

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Amazon commits to stepping up fake-review fight after UK watchdog's investigation

Britain’s competition regulator says Amazon has pledged to beef up its systems to combat fake online reviews.

8 days ago·United States

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Quartz

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Amazon says it will clamp down on fake reviews

Amazon (AMZN) has admitted it is awash in fake reviews and has promised to crack down, having agreed with a U.K. regulatory agency to sanction users and businesses that engage in the practice. The punishments Amazon will doll outinclude outright bans and deleting past reviews.Read more...

8 days ago·United States

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Reuters

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UK secures action from Amazon to tackle fake reviews

Amazon has committed to do more to tackle fake reviews, including sanctioning British businesses that boost their ratings through bogus posts, the country's competition watchdog said on Friday.

8 days ago·United Kingdom

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The Telegraph

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Amazon to ban fake reviewers and punish sellers that cheat system

8 days ago·London, United Kingdom

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Bloomberg

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Amazon Vows to Tackle Fake Reviews After UK’s CMA Probe

Amazon.com Inc. has vowed to improve its systems to tackle fake reviews on its online marketplace and act against sellers who “hijack” good reviews following four years of the UK antitrust watchdog’s investigation.

8 days ago·United States

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