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If Amazon doesn't sell the product, you may soon be taken to another site

Summary by ZDNet
When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.

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ZDNetZDNet

If Amazon doesn't sell the product, you may soon be taken to another site

When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.

·United States
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LifehackerLifehacker

The Amazon App Is Suggesting Products From Other Stores, Because Reasons

Amazon is currently testing a feature called Shop brand sites directly that will list items not available in the Amazon store, sending users elsewhere to finish their purchases.

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TechCrunchTechCrunch

Amazon tests sending customers directly to brands' websites when it doesn't stock their products

Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor's store to

·United States
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dmnews.comdmnews.com

Amazon tests redirecting customers to brands' websites

Amazon is testing a new feature that sends customers to other brands’ websites when it doesn’t stock the items they’re searching for. The retailer announced on Tuesday the launch of a beta test for a new Amazon Shopping feature that redirects shoppers to brands’ websites if Amazon doesn’t carry the searched product. For now, the feature will be available to a subset of U.S. customers using the Amazon Shopping app. During the test, Amazon will di…

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Digital Market NewsDigital Market News

Apple’s Complete Product Range May Soon Be Available On Amazon… In A Limited Capacity

For many shoppers, Amazon serves as the primary destination for purchases, but when it comes to Apple products, only select items are available. However, this could change soon with Amazon’s new testing initiative. New Amazon feature displays third-party retailer products with direct links According to Sarah Perez from TechCrunch: Think back to the classic Christmas film “Miracle on 34th Street,” where Macy’s Santa, Kris Kringle, directs a stre…

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Tech RadarTech Radar

Amazon will now be sending shoppers straight to a brand’s website when it doesn’t stock their products

Amazon will start selling even more products, but if it doesn’t stock them, it’ll take you directly to the seller’s website.

·United Kingdom
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TechCrunch broke the news in United States on Tuesday, February 11, 2025.
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