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Amazon Is Testing AI-Generated Hosts that Talk Customers Through Product Features

  • Amazon, the Seattle-based e-commerce giant, started testing AI-powered audio product summaries in May 2025 for select products in the US.
  • This testing follows Amazon’s effort to make shopping more convenient by using generative AI to generate short, conversational audio clips summarizing product details.
  • The feature uses large language models to create scripts from web data, product catalogs, and customer reviews, then converts them into dialogues by multiple AI-generated hosts labeled as 'Hear the highlights'.
  • Available for items like Ninja Blender and SHOKZ headphones, Amazon says these AI hosts help save time and offer a shopping experience like 'having helpful friends discuss potential purchases'.
  • Amazon intends to make this capability available on a wider range of products and extend access to additional customers, reflecting a larger industry movement toward leveraging AI to enhance the convenience and accessibility of shopping.
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Dataconomy broke the news in on Thursday, May 22, 2025.
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