Amazon Offers Its AI Shopping Tech to Outside Retailers in New Phase of Agentic Commerce Race
Amazon said retailers can launch tailored AI shopping tools in as little as 60 days through AWS.
- On Wednesday, Amazon launched the Agentic Shopping Assistant via AWS, licensing the technology behind Alexa for Shopping to retailers. The service packages architecture, starter code, and learnings for custom AI shopping tools.
- Amazon's internal AI shopping assistant, rebranded earlier this month to Alexa for Shopping, was used by more than 300 million customers last year. The company now positions itself as the infrastructure backbone for AI-powered commerce.
- Kate Spade became the first customer to deploy the service, launching an AI Gift Concierge running on Anthropic's Haiku 4.5 model through Amazon Bedrock. The tool engages shoppers in conversational dialogue to deliver curated product recommendations.
- Retailers can launch custom assistants in as little as 60 days, according to Amazon. The move intensifies competition with Google and OpenAI, who are also deploying AI shopping infrastructure.
- Amazon describes itself as Customer Zero, testing all components internally first to validate the solution. Every deployment generates revenue for the broader AWS ecosystem through Bedrock, AgentCore, and OpenSearch, though retailers may hesitate to share data with a direct competitor.
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Amazon sells its AI shopping tech to retailers via AWS
Amazon Web Services has launched a product that lets retailers build their own AI-powered shopping assistants using the same technology that powers Amazon’s Alexa for Shopping. The AWS Agentic Shopping Assistant packages architecture guidance, starter code, and hands-on support from AWS’s Generative AI Innovation Center into a solution that the company says can be deployed in […] This story continues at The Next Web
Amazon launches AI shopping tools for outside retailers as agentic commerce battle heats up - Tech Startups
Amazon is taking the AI shopping war beyond its own storefront. The retail giant announced on Wednesday a new AWS-powered service that lets retailers build their own AI shopping assistants using the same technology behind Alexa for Shopping, the company’s […] The post Amazon launches AI shopping tools for outside retailers as agentic commerce battle heats up first appeared on Tech Startups.
Amazon offers its AI shopping tech to outside retailers in new phase of agentic commerce race
AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same technology behind Amazon's Alexa for Shopping, which drove nearly $12 billion in incremental sales last year.
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