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Amazon Ring Cancels Flock Safety Partnership After Super Bowl Backlash
Ring canceled its partnership with Flock Safety after a privacy review and public backlash; no customer videos were shared and the integration never launched.
- On Thursday, Ring, the Amazon-owned home security company, terminated its planned partnership with Flock Safety following a joint decision after a comprehensive review.
- A Super Bowl ad on Sunday showed Search Party finding a lost dog via neighborhood cameras and sparked surveillance fears among online viewers and social media critics.
- Ring and Flock said the integration never launched and no Ring customer videos were ever sent to Flock, with Ring adding, `Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated.`
- Civil-Liberties groups warned Americans should be worried about privacy, while critics linked the deal to immigration risks and Sen. Ed Markey urged Amazon to abandon facial recognition.
- Ring has rolled out Familiar Faces, Ring's optional facial-recognition feature, and already partners with Axon, while privacy advocates warn combining these could enable tracking.
257 Articles
257 Articles
Ring's CEO said lost-dog finder was always meant to be a human surveillance platform, says leaked email
Ring CEO Jamie Siminoff wants to "zero out crime in neighborhoods," and the lost-dog finder was just the first step. In a leaked internal email from October, Siminoff told employees that Search Party — Ring's on-by-default feature that networks nearby cameras to locate lost dogs using AI — was built as a foundation for something much bigger. — Read the rest The post Ring's CEO said lost-dog finder was always meant to be a human surveillance plat…
"Complete what we started": Leaked Ring emails suggest controversial tech won't stop at finding pets
Audiences were creeped out when Ring debuted a new AI-powered surveillance tool during the Super Bowl. Newly leaked emails show that viewers were right to worry. The doorbell camera company’s 30-second spot promoted Search Party, a feature pitched as a way to find lost pets via facial recognition technology. Emails from company founder Jamie Siminoff shared by 404 Media show that the company had no intention of stopping with dogs and cats. “I be…
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