Amazon Partners with Yelp to Bundle Product Sales and Local Services in Ads

Amazon Partners with Yelp to Bundle Product Sales and Local Services in Ads

Amazon has partnered with Yelp to integrate local service lead generation into its ad platform, enabling merchants to promote both products and related installation, repair, or maintenance services in unified campaigns. The integration matches Amazon purchases with vetted Yelp providers, offering combined performance reporting and greater convenience for customers.

Amazon puts Yelp plumber and roofer ads on order confirmation pages

Sponsored Services ads carry Call and Quote buttons on three page types for US home and auto advertisers. No pricing or performance figures were published.

Yelp Brings Local Services to Amazon

Amazon has rolled out a new program that lets local service businesses promote themselves on its high-intent pages. Known as Sponsored Services, the program partners with Yelp to integrate its listings, with the goal of promoting local services that are contextually relevant for Amazon products. For example, if an Amazon shopper buys a new TV […]