Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates
UNITED STATES, JUL 7 – Amazon's four-day Prime Day is projected to boost U.S. online sales by 28.4% to $23.8 billion, driven by strong discounts and competing retailer promotions, Adobe Analytics said.
- Amazon Prime Day runs from July 8 to July 11, 2025, extending to four days and starting a week earlier than last year.
- Retailers moved the event earlier and longer to attract cautious consumers amid global trade uncertainties and potential tariffs.
- Major stores like Target, Kohl's, Walmart, and Best Buy offer competing discounts averaging 10 to 24 percent during overlapping summer sales.
- Adobe Analytics forecasts US shoppers will spend nearly $24 billion online during Prime Day, with discounts up to 70% and clothing discounts at 24%.
- The extended Prime Day alongside retailer promotions suggests stronger online sales growth, with shoppers expected to use tools and buy seasonal essentials.
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Amazon Prime Day set to lift US online sales to $23.8bn
Online spending is expected to surge to $23.8 billion across US retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.
Amazon Has Lord of the Rings Illustrated Editions on Sale With a Freebie for Buying the Whole Set
Ahead of Prime Day tomorrow, Amazon has dozens of books, movies, toys, and more already on sale. You can also get 3 books for the price of 2 on qualifying items thanks to an early promotion. One of the books included in this sale is the Lord of the Rings Illustrated Edition, which is currently sitting at a nice 47% discount. This edition makes a great gift for any Middle-Earth fan, and a handful of other versions of the LotR trilogy, the Hobbit,…
Amazon Prime Day Set to Lift US Online Sales by $23.8 Billion - The Thinking Conservative
Online spending in the United States is expected to surge by $23.8 billion during Amazon’s expanded Prime Day event from July 8 to July 11. The post Amazon Prime Day Set to Lift US Online Sales by $23.8 Billion appeared first on The Thinking Conservative.
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