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Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates

UNITED STATES, JUL 7 – Amazon's four-day Prime Day is projected to boost U.S. online sales by 28.4% to $23.8 billion, driven by strong discounts and competing retailer promotions, Adobe Analytics said.

  • Amazon Prime Day runs from July 8 to July 11, 2025, extending to four days and starting a week earlier than last year.
  • Retailers moved the event earlier and longer to attract cautious consumers amid global trade uncertainties and potential tariffs.
  • Major stores like Target, Kohl's, Walmart, and Best Buy offer competing discounts averaging 10 to 24 percent during overlapping summer sales.
  • Adobe Analytics forecasts US shoppers will spend nearly $24 billion online during Prime Day, with discounts up to 70% and clothing discounts at 24%.
  • The extended Prime Day alongside retailer promotions suggests stronger online sales growth, with shoppers expected to use tools and buy seasonal essentials.
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OAN broke the news in San Diego, United States on Monday, July 7, 2025.
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