Amazon opens first store in Italy with Milan parapharmacy

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Amazon pushes its beauty business. Now the online giant has opened a first store for cosmetics, fragrances and health products in Milan. The company has almost completely reduced its physical presence.

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Amazon opens first store in Italy with Milan parapharmacy

Amazon Parafarmacia & Beauty opens in Milan. Online retail giant Amazon on Wednesday opened its first physical store in Italy, offering beauty products as well as over-the-counter medication, in the northern city of Milan. The new shop, called Amazon Parafarmacia & Beauty, also provides personalised advice from beauty experts and pharmacists. In addition to stocking beauty and skin-care brands including La Roche-Posay, Eucerin and Vichy, the sto…

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Amazon continues to experiment with shops. The American marketplace has just announced that it will open a store called Amazon Parapharmacia & Beauty in the center of the city of Milan, Italy. The store will sell a range of beauty and personal care items as well as non-prescription drugs. In an official statement, the company announced that, [...] The post Amazon opens its first beauty and personal care store in Italy appeared first on Ecommerce…