Amazon Rolls Out New Agentic AI for Third-Party Sellers
The free Seller Assistant can run continuous workflows for pricing, promotions and inventory management, Amazon said.
- On Wednesday, Amazon introduced a new agentic artificial intelligence service for third-party sellers, expanding automation features for listing and inventory management.
- "We would just bring it to them where they work," said Mary Beth Westmoreland, Amazon's vice president of Worldwide Selling Partner Experience, describing the vision behind integrating Anthropic's Claude and Amazon Quick.
- Known as "workflows," the service runs continuously to perform actions like alerting sellers if ratings decline, with the plugin currently in beta for international expansion planned.
- Every primary selling account holder worldwide receives a free 12-month subscription to Amazon Quick Plus through December 31, 2026, while sellers retain control over personal data shared with the service.
- Following a leadership change this year, Amit Agarwal now manages selling partner services as the Federal Trade Commission pursues antitrust scrutiny regarding seller fees and Amazon's technology practices.
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22 Articles
Amazon presented, on Wednesday (23), a new artificial intelligence service for outsourced vendors on its e-commerce site, expanding automation resources to facilitate advertising and stock management. AI agent models are rapidly becoming the fastest growing area in the sector, as they can perform multiple actions with little or no human intervention. Known as "workflows", the service operates continuously to execute vendor instructions, such as …
Amazon Seller Assistant plugin brings seller data to Claude
“Our vision was that they would never have to log into Seller Central. We would just bring it to them where they work,” Mary Beth Westmoreland, Amazon’s vice president of Worldwide Selling Partner Experience, told GeekWire. Amazon announced on Wednesday a plugin that lets independent sellers run their Amazon business from an outside AI assistant. […] This story continues at The Next Web
Amazon Introduces Free Agentic AI Workflows and Seller Assistant Tools to Help Third-Party Merchants Automate Inventory and Pricing | 📲 LatestLY
Amazon has introduced a free agentic AI service for third-party sellers to automate tasks such as listing creation, inventory management, pricing and monitoring ratings. The Seller Assistant can provide personalised recommendations and integrate with Amazon Quick and Anthropic Claude. The optional service aims to reduce manual workloads through autonomous AI agents. 📲 Amazon Introduces Free Agentic AI Workflows and Seller Assistant Tools to Hel…
Amazon opens its seller tools to outside AI agents, starting with Anthropic’s Claude
Amazon announced new AI tools for its independent sellers, led by a plugin that lets them run their Amazon businesses from Anthropic's Claude or Amazon's own Quick assistant.
Amazon rolls out new agentic AI for third-party sellers
Amazon is launching a third-party AI agent. The technology is designed to take away work from dealers, automate processes, and could make Amazon's marketplace even stronger.
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