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Amazon Rolls Out New Agentic AI for Third-Party Sellers

The free Seller Assistant can run continuous workflows for pricing, promotions and inventory management, Amazon said.

  • On Wednesday, Amazon introduced a new agentic artificial intelligence service for third-party sellers, expanding automation features for listing and inventory management.
  • "We would just bring it to them where they work," said Mary Beth Westmoreland, Amazon's vice president of Worldwide Selling Partner Experience, describing the vision behind integrating Anthropic's Claude and Amazon Quick.
  • Known as "workflows," the service runs continuously to perform actions like alerting sellers if ratings decline, with the plugin currently in beta for international expansion planned.
  • Every primary selling account holder worldwide receives a free 12-month subscription to Amazon Quick Plus through December 31, 2026, while sellers retain control over personal data shared with the service.
  • Following a leadership change this year, Amit Agarwal now manages selling partner services as the Federal Trade Commission pursues antitrust scrutiny regarding seller fees and Amazon's technology practices.
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Lean Right

Amazon presented, on Wednesday (23), a new artificial intelligence service for outsourced vendors on its e-commerce site, expanding automation resources to facilitate advertising and stock management. AI agent models are rapidly becoming the fastest growing area in the sector, as they can perform multiple actions with little or no human intervention. Known as "workflows", the service operates continuously to execute vendor instructions, such as …

·Rio de Janeiro, Brazil
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Amazon rolls out new agentic AI for third-party sellers

·London, United Kingdom
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Amazon is launching a third-party AI agent. The technology is designed to take away work from dealers, automate processes, and could make Amazon's marketplace even stronger.

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Clubic.com broke the news on Wednesday, September 23, 2026.
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